About Anders Johansson
Your domain name will be your identity on the net. It works in the same way as providing your business with a strong name. That requires lots of thought. So, ensure you select the best domain name for your business. It must also be easy to type and remember.
In this post, I talk about choosing the best domain name. And you get the ten most important tips to consider before. I hope you like and share this article.
1. Easy to write and spell
Creating a domain name that is easy to write and spell is crucial for success online. Do you use slang (u, rather than you) or words with many spellings? As an example, disc (d-i-s-c) or disk (d-i-s-k). Then, it may be more difficult for clients to find your site.
2. Short and easy
Is your domain name both long and complicated? If so, you take a risk. Clients can misspell or mistype it. Strive to make your best domain name short. It will be much easier to say, type, and share.
You can struggle to find only one word for your domain name. Besides, it should describe your business. Consider using two or three short words to create something easy to remember.
The best domain names are short and easy to remember. That makes your brand a lot more memorable. Since more web users surf with their smartphones, ensure it is easy to type your domain name on such devices.
3. Use the power of keywords
Internet search consists of keywords and phrases when indexing addresses and websites. Do you want to use this power once you create your domain name?
Apply keywords that describe your company and the kind of services you provide.
Let me give you an example. Assume you’re a newspaper company. Now, you would like to register the domain name DailyNews.com or DailyNewsPaper.com. It will boost your rank on search engines like Google and Yahoo. The strategy brings your site more visitors and makes more sense for your clients.
Brainstorm keywords to describe your business and use some of them in your domain name. Which keywords do people often type to search for your company? Try and add them to your domain name ideas if you can.
4. Focus on your area
One of the best ways to grow your business is to establish a local presence online.
In 2022, 98% of consumers used the web to find data about local businesses. It is an increase from 90% in 2019. 87% of people used Google to explore local businesses in 2022. Compare it with 81% in 2021.
By focusing on Google Local SEO, you could get a lot of targeted traffic to your site.
Is your business local? Think about adding the city or state to your domain name. It makes it much easier for local clients to discover and keep in mind. ChicagoDailyNews.com can be an excellent domain name for a local business.
Would it be wise to include a geographical term if all your clients are local? Yes, when your business doesn’t provide activity in other states or cities.
Imagine that mobile users search on Google.com for the term iPads near me. As a result, they can see local search ads that show your business location.
Yet, choosing a domain name with a location reference can limit your options. Ensure it can grow with your business if you expand your service area or open more stores.
5. Avoid using numbers and hyphens
There is no way to check if people mistype stuff. It happens all the time. Still, you can reduce mistyping by avoiding numbers and hyphens in your domain name. If you do so, people never have to be confused.
What do people think once they hear you say your site address? They don’t know if you use a digit (5) or spell it f-i-v-e. So, try to avoid it.
Do you demand numbers and hyphens in your domain name?
An exception is when your brand name contains a number. 7Up, for example, is an American brand of lemon-lime-flavored soft drink. They use the domain name 7up.com. It matches their brand on social media profiles. In this case, the domain name is in line with the brand and is identifiable. As a result, it will likely reduce client confusion about the number 7.
Of course, there are always exceptions, but if you can avoid them, do that.
6. Be memorable
The web has millions of domain names registered. Get a domain name that is catchy as well as memorable when you think of choosing a domain name.
Have you found a name? Let your nearest friends judge, assuring it sounds good and will make sense to other people.
Fast solution: Do you have a good idea for a domain name?
Create your domain name with Bluehost for free. Why? Bluehost is one of the best web hosting companies in the market. WordPress also officially recommends them.
Register your best domain name before anybody else takes your domain name idea. Don’t you find a vacant name? Domain registrars, like Bluehost, will suggest other names under your domain search.
7. Research your chosen domain name
Ensure your domain name is not copyrighted, trademarked, or used by another business. It could lead to extensive legal chaos. That may cost you a lot and even your domain in the end!
Do you have a brilliant domain name idea and are ready to register it? Type in the domain on Google and review the search results. You look for companies with the same name working in your market or niche.
Did you find something? Then, it is better to choose a different domain name.
8. Use a suitable domain name extension
A domain name extension is, for example, .com or .uk, in the last part of the website address. Those can have precise uses, so pick one that works in your business.
The .com domain is the most famous. According to W3 Techs, the top-level .com domain is the choice for over 46% of all websites.
Due to the long life of the .com domain, finding a short, high-quality domain name can be tricky. So, if possible, it’s always an excellent plan to choose the .com extension. Does your site become a success? You may have to buy the extension .com later if you begin with another domain extension.
Here, you get a few more top-level domain extensions and how they often get used:
» Video: How to choose a domain name
9. Create and protect your brand
When visitors see your domain name, they should understand what your site is about at once. The most important thing here is trying to catch the essence of what your business does.
Once you see a name like WeBuyYourCar.com, you expect one thing: this site can buy your car. Hence, select a domain name that lets your clients see what they can expect when they read it.
Your primary goal is to build potential for your domain name and create brand value.
What else can you do to protect your brand? Buy different domain extensions and misspelled forms of your domain name. That stops rivals from creating various forms. As a result, your clients come to your site, even though they will mistype it.
10. Act fast and buy your domain name
Every day, tons of new domains get registered across the globe. Thus, never wait too long if you find a good domain name. Why? Since domain names sell fast. They are also affordable, so buy your great domain names when you can.
What happens if you ignore to act fast? Someone else might register your best domain name idea before you. But do you regret your choice of domain name after a while? No problem. Let it expire since domain names are usually cheap to buy.
Do you have a problem finding a vacant name? Domain registrars such as Bluehost will propose other names under your domain search. It helps when choosing the best domain name.
Lots of domain registrars
You have access to hundreds of domain registrars online. Pick gently, as later on, it can be hard to move your domain.
As with web hosting, prices for domain registrations vary quite a bit. It is possible to get a domain for free, too.
Here is how you can get a domain name with ease.
Get a free domain with web hosting
Most web hosts also provide domain registration. Some offer free domain signups once you create a new web hosting account.
Many Bluehost web hosting plans include a free domain name and domain privacy for the 1st year. After the 1st year, your domain registration renews for about $14 a year. Their packages are one of the cheapest web hosting options.
Do you launch a new site? Then, you can enjoy this offer and get a free domain name.
Tips
With Bluehost, your site never slows down once it gets lots of traffic.
Best Domain Name: Conclusion
What is crucial to consider when choosing the best domain name?
Choose a domain name that’s easy to remember and describes your company well. The name should be short and easy to write and spell. Picking a domain name that feels catchy and reliable is an excellent idea.
The top domain .com will be the first choice for you when possible. It’s vital if you plan to grow big, international, or at least national with your brand.
Many business owners assume they can buy their .com domain later. But as your business grows, even the price rises for the .com domain name you want to buy.
To protect your brand, you can also buy several domain extensions and commonly misspelled names of your domain name.
But usually, it’s a good investment to pay some extra and buy a stable .com domain right from the start. Do you want to launch a small or medium business? Then you have other options.
If you work locally, .net, .co, .org, or other extensions can be a wise strategy when you create your domain name.
You might want to select a country code top-level domain such as .es, .uk, or .ru. They are reserved for a specific country or sovereign state and identified with a country code.
Follow the tips above, and I hope you will find a great domain name for your business.
You can also read the article Common Mistakes WordPress Beginners Trap. It tells you about 12 common mistakes made by WordPress beginners.
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How to Choose the Best Domain Name: 10 Important Tips
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